Privacy Law Guide

CCPA Deletion Request: How to Send One and What to Expect

California law gives residents a right to ask for deletion. It comes with limits, deadlines and a few steps that decide whether a request works.

Updated October 11, 2026
TL;DR

Under the California Consumer Privacy Act, residents can ask a covered business to delete personal information it has collected from them. A business must offer at least two request methods, verify who you are and generally respond within 45 calendar days, with a possible 45-day extension. Exceptions exist, including public records and information needed to complete a transaction or meet legal obligations. If you are ignored, you can complain to the California Attorney General or the California Privacy Protection Agency.

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Many people have heard that California residents can "delete their data". It is true, but only partly. A deletion request is a legal tool with scope, deadlines and exceptions. Knowing them makes the request much more likely to work.

Who can use it and who must respond

According to the California Attorney General, the CCPA gives California residents rights to know what is collected, to delete, to opt out of sale or sharing, to correct, to limit use of sensitive information and not to be discriminated against for exercising rights.

The law applies to for-profit businesses that do business in California and meet at least one test:

  • Annual gross revenue over $25 million
  • Buy, sell or share information of 100,000 or more California residents or households
  • Get 50 percent or more of revenue from selling consumers' information

Small local firms may fall outside the law. Data brokers are often covered because of the volume of data they hold.

What businesses must provide

A covered business must offer at least two ways to submit a request, including a toll-free phone number. A business with a website must offer a web method. A business that operates only online may offer an email address instead of a phone number. It cannot force you to create an account just to make a request.

The business has to verify that you are the person whose data is involved. Expect to be asked to confirm details it already holds.

Deadlines

The attorney general's guidance gives these timing rules:

  • Respond to deletion requests within 45 calendar days
  • Extend by another 45 days where needed, with notice
  • Process opt-out requests within 15 business days
The clock starts when the business receives your request. Keep the date, the method you used and any reference number, so you can show when you asked.

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What deletion does not cover

Deletion has exceptions. A business can refuse or limit deletion where the information is:

  • Exempt, for example publicly available data such as an address in public property records, certain medical information or credit reporting data
  • Needed to complete a transaction you requested
  • Needed for security purposes
  • Required to meet a legal obligation
  • Impossible to link to you because it cannot be verified

If your request is partly refused, the business should explain why. Public-record data a company copied from a county source is a typical example of what stays, which matters for removing your address from the internet.

How to send a deletion request

1Find the privacy page

Look in the website footer for "Privacy Policy" or "Your Privacy Choices" and find the deletion or request form.

2Use a method you can prove

A web form or email leaves a record. If you use the toll-free number, note the date and time.

3State what you want

Say that you are a California resident requesting deletion of personal information under the CCPA, and give identifying details that match the business's records.

4Verify your identity

Respond promptly to any verification steps. Share only what is needed to confirm that you are the person.

5Keep records and follow up

Save confirmations. Mark day 45 on a calendar and check the status.

If you are ignored

The attorney general's guidance suggests several escalation steps. Confirm you used the designated method, send a written notice or use another method, ask for a status, and then file a complaint. You can complain to the California Attorney General or to the California Privacy Protection Agency using its online complaint form. The attorney general does not represent individuals in disputes.

Requests to data brokers

If you want to reach hundreds of brokers at once, California has a separate tool. Read the California Delete Act and DROP. For manual opt-outs and brokers outside California's scope, see how to opt out of data brokers yourself.

Keep going: Review the full data broker removal guide and the digital footprint check.

Sources

Frequently asked questions

Do I have to be a California resident?

Yes. The CCPA gives these rights to California residents. Other states have their own laws with different rules.

How long does a business have to respond?

The attorney general says 45 calendar days, with a possible 45-day extension. Opt-out requests have a 15 business day limit.

Can a company refuse to delete my information?

Yes, in some cases. Exceptions include publicly available information, completing a transaction, security and legal obligations.

Does the CCPA force a company to make me create an account?

No. A business cannot require you to create an account just to submit a request.

Where do I complain if a company ignores me?

You can complain to the California Attorney General or the California Privacy Protection Agency.

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Digital Footprint Scan creates practical privacy guides designed to help people understand and reduce unnecessary online exposure. Information can vary by website and jurisdiction, so check the current policies of the service or site involved before taking action. This is general information, not legal advice. California law is amended often, so check the Attorney General's current CCPA page before relying on a deadline or threshold.