How to Tell If a Data Breach Notice Is Real or Phishing
After a big breach, fake notices arrive within days. Here is how to check a message without clicking anything.
Do not click links or call numbers in a breach notice. Open the company's website yourself, or use a phone number you already trust, to confirm whether a breach occurred. Red flags include urgency, generic greetings and requests to update payment details. Report phishing emails to reportphishing@apwg.org and texts to 7726.
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Real breaches generate real notices, and real notices generate fake ones. Scammers know that people are anxious after a breach and more likely to click. This guide gives you a safe routine to check a message before you act.
Why breach notices are a favorite disguise
A breach notice naturally asks you to do something: change a password, review an account or enroll in a free service. That is exactly what a phishing message asks, so criminals copy the format. They also exploit the fact that you may genuinely have been affected, which is why we cover the real response in your email was in a data breach: what to do next.
Warning signs
The FTC and CISA describe consistent red flags:
- Urgent or emotional language, such as "your account will be closed" or "act now".
- A generic greeting, instead of your name.
- A request for personal or financial information, such as a password, card number or Social Security number.
- A link or phone number to use, especially to update payment details. The FTC says legitimate companies will not email or text with a link to update your payment information.
- Claims your data is for sale on the dark web. The FTC warns such emails may be phishing.
Also look at the sender address and the link destination. A name can be forged, so hover over links on a computer to see the real address, and treat unfamiliar domains with suspicion.
A safe way to verify
1Do not click or call from the message
Not the link, not the unsubscribe button and not a number in the text. CISA advises against replying or clicking, even on unsubscribe links.
2Go to the company's official site yourself
Type the address into your browser or use a bookmark you already trust. Look for a breach announcement or security notice.
3Check the account directly
Sign in through the official site or app and look for messages there. If a password change is truly needed, change it from your account settings.
4Use a number you already trust
If you want to speak to someone, use the number on a card, statement or the company's official site, not the one in the message.
5Check breach databases for the actual event
If a large breach is claimed, see whether it is documented in a breach tracker. Our guide on a dark web scan explains what those lookups can show.
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What a genuine notice usually looks like
There is no single format, and we have not found an official template, so treat this as practical guidance rather than a rule. Genuine notices usually name the organization, describe what happened, say which types of data were involved and point you to resources on the company's own website. They may offer protective services, but real offers can be redeemed through the official site rather than through a link in the message.
If you cannot verify the message, assume it is not real.
If you already clicked
- If you entered a password, change it everywhere you used it, starting with email.
- If you entered payment details, contact your card issuer.
- If you shared a Social Security number, read what to do if your Social Security number was leaked.
- Run a security scan on the device if you downloaded anything.
Where to report
In the United States, report phishing at ReportFraud.ftc.gov. You can forward phishing emails to reportphishing@apwg.org and text messages to 7726 (SPAM). In the UK, report at reportfraud.police.uk. Reporting helps providers block the sender.
Sources
- FTC: How to recognize and avoid phishing scams (reportphishing@apwg.org and 7726)
- FTC: Did you get an email saying your personal info is for sale on the dark web? (fake breach alerts; contact the company directly)
- CISA: Recognize and report phishing (signs of phishing, verify through known contacts)
Frequently asked questions
Can I trust a breach notice because it knows my name?
No. Names and emails are easy to obtain from earlier leaks and public listings. See how scammers get your phone number and email.
What if the company really offers free credit monitoring?
Check the offer on the company's official website, not via the message. Real offers are always available there.
Should I reply to ask whether the message is real?
No. Replying confirms your address is active and may lead to more messages.
Does a text message count as phishing?
Yes. Text phishing follows the same patterns and can be reported to 7726.
Can a link be safe if it looks like the company's domain?
Not necessarily. Lookalike domains are common. Use your own bookmark or typed address instead.
See if your email has already leaked
- Checks your email against known data breaches
- Shows which sites leaked it, when, and what leaked
- We do not store the email you check
Change reused and leaked passwords
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