Statistics · Phishing

Phishing and Smishing Statistics (2026)

How many phishing sites are launched, what phishing and business email compromise cost, and how often organizations and consumers are targeted, from industry trackers and government agencies.

Updated October 12, 202643 statistics · 12 sourcesCite this page
TL;DR

The Anti-Phishing Working Group counted 1,069,681 phishing sites in the second quarter of 2026, up 10.1% on the first quarter. In the FBI’s 2025 data, phishing and spoofing losses were $215.8 million, about three times the 2024 figure, while business email compromise cost $3.05 billion. In the UK, 38% of businesses experienced phishing.

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Key takeaways

  • Phishing volume keeps rising. APWG recorded 971,181 phishing sites in Q1 2026 and 1,069,681 in Q2, and June’s 425,808 was the highest month since April 2023 (APWG).
  • FBI-reported losses from phishing and spoofing rose from $70.0 million in 2024 to $215.8 million in 2025, about 3.1 times (our calculation), even though complaints were flat at about 191,000 (IC3).
  • Business email compromise is the costlier cousin: $3.05 billion across 24,768 FBI complaints in 2025.
  • Text and voice channels are growing. APWG saw smishing up 40% and vishing up 20% quarter on quarter in Q2 2026.
  • 38% of UK businesses experienced phishing, and for 69% of organizations that had a breach, phishing was the most disruptive type (UK government survey).

Phishing volume: APWG trends

The Anti-Phishing Working Group (APWG) publishes quarterly counts of the phishing sites it has detected. The figures below are from the first and second quarters of 2026.

1,069,681
phishing sites detected, up 10.1% on Q1
971,181
phishing sites detected, up 13.8% on Q4 2025
941
brands targeted in phishing attacks
APWG Phishing Activity Trends
StatisticFigurePeriodSource
Phishing sites detected853,244Q4 2025APWG Phishing Activity Trends, Q1 2026
Phishing sites detected971,181 (+13.8%)Q1 2026APWG Phishing Activity Trends, Q1 2026
Phishing sites detected1,069,681 (+10.1%)Q2 2026APWG Phishing Activity Trends, Q2 2026
Phishing sites detected in April325,934Apr 2026APWG Phishing Activity Trends, Q2 2026
Phishing sites detected in May317,940May 2026APWG Phishing Activity Trends, Q2 2026
Phishing sites detected in June (highest month since April 2023’s 597,789)425,808Jun 2026APWG Phishing Activity Trends, Q2 2026
Unique brands targeted766Q1 2026APWG Phishing Activity Trends, Q1 2026
Unique brands targeted941Q2 2026APWG Phishing Activity Trends, Q2 2026
Share of attacks aimed at the telecom sector33%Q1 2026APWG Phishing Activity Trends, Q1 2026
Share of attacks aimed at the telecom sector4.2%Q2 2026APWG Phishing Activity Trends, Q2 2026
Quarter-on-quarter change in smishing+40%Q2 2026APWG Phishing Activity Trends, Q2 2026
Quarter-on-quarter change in vishing+20%Q2 2026APWG Phishing Activity Trends, Q2 2026
Share of phishing attacks by targeted sector, Q2 2026
SaaS and webmail
29.1%
Payment services
13.2%
Financial
11.4%
Logistics
9.6%
Social media
8.5%
Crypto
7.2%
E-commerce
5.2%
Telecom
4.2%
Source: APWG Phishing Activity Trends Report, Q2 2026. The listed sectors do not add to 100%.

The three monthly figures for Q2 add to 1,069,682, one more than the APWG quarterly total of 1,069,681. We show APWG’s numbers as printed; the difference is rounding in the source. The telecom share swung from 33% in Q1 to 4.2% in Q2. The Q2 report quotes Crane Authentication saying scammers are “most likely pivoting to other targets that offer webmail”.

Business email compromise

Business email compromise (BEC) is a targeted form of phishing in which a criminal impersonates an executive, supplier or advisor to redirect a payment. It generates far larger losses per case than mass phishing.

Business email compromise
StatisticFigurePeriodSource
FBI BEC complaints21,489; $2,946,830,2702023FBI IC3, 2023 report
FBI BEC complaints21,442; $2,770,151,1462024FBI IC3, 2024 report
FBI BEC complaints24,768; $3,046,598,5582025FBI IC3, 2025 report
Average wire-transfer BEC request$42,663 (−15% from $50,297)Q1 2026APWG Phishing Activity Trends, Q1 2026
Average wire-transfer BEC request$61,732 (+45% from $42,663)Q2 2026APWG Phishing Activity Trends, Q2 2026
Change in wire-transfer BEC attacks, quarter on quarter+88%Q2 2026APWG Phishing Activity Trends, Q2 2026
BEC attacks that used a free webmail account72% (53% of those used Gmail)Q1 2026APWG Phishing Activity Trends, Q1 2026
Share of BEC cash-out methods that were gift cards48%Q1 2026APWG Phishing Activity Trends, Q1 2026
Spear phishing reports to the Canadian Anti-Fraud Centre813 reports; 571 victims; C$67.9 million2025CAFC, Top frauds of 2025

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Phishing and spoofing complaints to the FBI

FBI IC3 phishing and spoofing
StatisticFigurePeriodSource
Phishing and spoofing complaints298,8782023FBI IC3, 2023 report
Phishing and spoofing complaints193,407; losses $70,013,0362024FBI IC3, 2024 report
Phishing and spoofing complaints191,561; losses $215,843,1262025FBI IC3, 2025 report
Change in reported losses, 2025 versus 2024 Our calculation3.08 times2025Our calculation from FBI IC3, 2025 report; FBI IC3, 2024 report
Change in complaints, 2025 versus 2024 Our calculation−1%2025Our calculation from FBI IC3, 2025 report; FBI IC3, 2024 report
Personal data breach complaints67,4562025FBI IC3, 2025 report

Complaints fell slightly while losses tripled, so the average loss per complaint rose from about $362 to about $1,127 (our calculation). The pages of the IC3 report we read do not explain the change, so we do not offer a cause.

Per-complaint averages
StatisticFigurePeriodSource
Average reported loss per phishing and spoofing complaint Our calculationAbout $3622024Our calculation from FBI IC3, 2024 report
Average reported loss per phishing and spoofing complaint Our calculationAbout $1,1272025Our calculation from FBI IC3, 2025 report

Phishing at organizations and for consumers

UK Cyber Security Breaches Survey 2025/26
StatisticFigurePeriodSource
Businesses that experienced phishing38%Fieldwork Aug–Dec 2025UK Cyber Security Breaches Survey 2025/26
Charities that experienced phishing25%Fieldwork Aug–Dec 2025UK Cyber Security Breaches Survey 2025/26
Organizations with a breach for which phishing was the most disruptive69%Fieldwork Aug–Dec 2025UK Cyber Security Breaches Survey 2025/26
Businesses with a breach whose only attack type was phishing51% (57% of charities)Fieldwork Aug–Dec 2025UK Cyber Security Breaches Survey 2025/26
Businesses that experienced impersonation12% (17% in 2023)Fieldwork Aug–Dec 2025UK Cyber Security Breaches Survey 2025/26
Other measures
StatisticFigurePeriodSource
Click rates on mobile40% higher (Verizon’s wording)Nov 2024–Oct 2025Verizon DBIR 2026
Attack techniques bolstered by generative AI15%Nov 2024–Oct 2025Verizon DBIR 2026
US compromises in the ITRC count driven by phishing, smishing or BEC466 (458 in 2024)2025ITRC 2025 Annual Data Breach Report
Of ITRC survey respondents who received a breach notice: reported an increase in phishing or scam attempts53.7%Nov 2025ITRC 2025 Annual Data Breach Report
UK adults who encountered scams, fraud or phishing in the past four weeks34%Jun 2025Ofcom Online Nation 2025
Phishing reports to Scamwatch, Australia65,3612025ACCC Targeting Scams 2025
Reported losses to phishing scams, Australia (all-agency data, not Scamwatch only)A$97.6 million2025ACCC Targeting Scams 2025
Scamwatch reports of text-message scams77,365 in 2024; 29,058 in 20252024–2025ACCC Targeting Scams 2025
Share of UK APP cases enabled by telecommunications / share of losses (subset of closed cases; not definitive)17% / 28%2025UK Finance Annual Fraud Report 2026

The UK survey measures which organizations experienced an attack type, not how many attacks occurred. The ACCC does not say in the release we read why text-scam reports fell between 2024 and 2025; reports fell while losses to scams overall rose, so a fall in reports is not a fall in losses. The Verizon summary we read does not give the comparison group for the 40% mobile click rate.

To judge a suspicious message, use our guides on real breach notices versus phishing and how scammers get your phone number and email. Real cases are covered in an SMS phishing case that emptied 39 bank accounts and the LabHost phishing-as-a-service takedown.

Methodology and limitations

Every figure on this page comes from the organization that published it, such as a regulator, a government agency or the original report. We read the source page or document directly, and we record the period each figure covers. When a number could not be confirmed against a primary source, we left it out. Rows marked “Our calculation” are simple arithmetic on published figures, and the inputs are named in the same row.

  • APWG’s count reflects sites detected and reported, so a rise can reflect better detection as well as more attacks.
  • The IC3 counts complaints that victims chose to file. It does not count all phishing, and the category “phishing and spoofing” is separate from BEC.
  • The UK survey covers organizations that responded, in fieldwork from August to December 2025.

Counts of reports, complaints and notifications measure what was reported or notified, not everything that happened. Currency symbols follow the source. Where an agency does not name its currency, we show the symbol the source uses (for example, C$ for Canada and A$ for Australia are our labels). Figures from different countries use different definitions and should not be added together. Spot an error? Tell us and include the source link; we correct verified errors and note the date at the top of the page.

How to cite this page
Digital Footprint Scan. (2026, October 12). Phishing and smishing statistics (2026). https://digitalfootprintscan.com/blog/phishing-and-smishing-statistics/

Cite the original publisher for any individual figure, using the source named in its table row. This page is a reviewed collection of those figures, last updated October 12, 2026.

Download the data (CSV)

Download phishing-and-smishing-statistics.csv. This file includes 19 of the 43 table rows on this page. The other 24 rows come from sources whose terms do not allow redistribution, and they appear on this page only. Every row lists its source, source URL and the source's license. Our compilation, labels and calculations are licensed CC BY 4.0; please credit Digital Footprint Scan.

Sources

  1. Anti-Phishing Working Group. Phishing Activity Trends Report, 2nd Quarter 2026 (published August 28, 2026). https://docs.apwg.org/reports/apwg_trends_report_q2_2026.pdf
  2. Anti-Phishing Working Group. Phishing Activity Trends Report, 1st Quarter 2026 (published May 21, 2026). https://docs.apwg.org/reports/apwg_trends_report_q1_2026.pdf
  3. Federal Bureau of Investigation, Internet Crime Complaint Center. Internet Crime Report 2023. https://www.ic3.gov/AnnualReport/Reports/2023_IC3Report.pdf
  4. Federal Bureau of Investigation, Internet Crime Complaint Center. Internet Crime Report 2024. https://www.ic3.gov/AnnualReport/Reports/2024_IC3Report.pdf
  5. Federal Bureau of Investigation, Internet Crime Complaint Center. Internet Crime Report 2025. https://www.ic3.gov/AnnualReport/Reports/2025_IC3Report.pdf
  6. Canadian Anti-Fraud Centre. Top frauds of 2025 (February 25, 2026). https://antifraudcentre-centreantifraude.ca/features-vedette/2026/02/top-fraud-2025-fraudes-plus-courantes-eng.htm
  7. UK Department for Science, Innovation and Technology. Cyber Security Breaches Survey 2025/26 (April 30, 2026). https://www.gov.uk/government/statistics/cyber-security-breaches-survey-20252026/cyber-security-breaches-survey-20252026
  8. Verizon. 2026 Data Breach Investigations Report (reporting period November 1, 2024–October 31, 2025). https://www.verizon.com/business/resources/reports/dbir/
  9. Identity Theft Resource Center. 2025 Annual Data Breach Report (January 2026), full PDF. https://www.idtheftcenter.org/wp-content/uploads/2026/01/2025-ITRC-Annual-Data-Breach-Report.pdf
  10. Ofcom. Online Nation 2025 report (December 10, 2025). https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf?v=409837
  11. Australian Competition and Consumer Commission. Continued action critical to combat fraud as annual scam losses exceed $2 billion (March 30, 2026). https://www.accc.gov.au/media-release/continued-action-critical-to-combat-fraud-as-annual-scam-losses-exceed-2-billion
  12. UK Finance. Annual Fraud Report 2026 (2025 data; June 2026). https://www.ukfinance.org.uk/system/files/2026-06/UK%20Finance%20Fraud%20Report%202026.pdf

Frequently asked questions

How many phishing attacks happen each year?

There is no single global count. APWG detected 971,181 phishing sites in Q1 2026 and 1,069,681 in Q2 2026. The FBI received 191,561 phishing and spoofing complaints in 2025 (APWG Phishing Activity Trends, Q1 2026; APWG Phishing Activity Trends, Q2 2026; FBI IC3, 2025 report).

What is smishing?

Smishing is phishing by text message. APWG reported smishing up 40% quarter on quarter in Q2 2026, and vishing (voice phishing) up 20% (APWG Phishing Activity Trends, Q2 2026).

How much money is lost to phishing?

The FBI recorded $215.8 million in reported losses to phishing and spoofing in 2025, up from $70.0 million in 2024, and $3.05 billion to business email compromise (FBI IC3, 2025 report; FBI IC3, 2024 report).

Which industries are targeted most by phishing?

In APWG’s Q2 2026 data, SaaS and webmail brands were the most targeted sector at 29.1% of attacks, followed by payment services at 13.2% and financial institutions at 11.4% (APWG Phishing Activity Trends, Q2 2026).

How can I tell if a message is phishing?

Check the sender and link independently rather than using the message’s own links, and be wary of urgency. Our guide on real breach notices versus phishing has a checklist.

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Digital Footprint Scan creates practical privacy guides designed to help people understand and reduce unnecessary online exposure. Statistics are reported as published by their sources and can be revised, so check the original source before relying on a figure. Breach data from Have I Been Pwned is licensed under CC BY 4.0.